Tips for creating successful custom packaging for your brand
“Don’t judge a book by its cover” has become an antiquated and inapplicable adage. In this age of product and brand overload, the “cover” has become as important as the product inside. Custom packaging for a brand has become a multi-fold vehicle for not just containing the product but also for effective marketing and engagement. Before you look at options for custom packaging services in Brisbane, let us look at a few useful tips for creating successful custom packaging. WHY CUSTOM-PRINTED PACKAGING? Whether you have just bought a new mobile phone or have been gifted a box of chocolates, the first thing that catches your eye is the beautiful custom packaging that the product has come in. The companies that package their brand in eye-catching designs don’t just do so for the aesthetics. There are sound business reasons behind this. Let us look at a few of these: The most obvious reason for opting for custom printed boxes packaging is to grab eyeballs. Amidst all the retail clutter,